CHIARA MAURI
Independent Director
Born in Lecco on 6 June 1956 and graduated in Corporate Finance at the Bocconi University in Milan.
Chiara Mauri is full Professor at LUIC Carlo Cattaneo University, where she is Director of the School of Economics and Management. She is a contract Professor at Bocconi University and at Savoie Mont Blanc University; and in the latter she is a member of the Conseil de Surveillance.
She is General Secretary of the Presidency Council of the Italian Marketing Society.
At SDA Bocconi, she was Director of the Master of Management in Food & Beverage (MFB) from 2013 to 2016, Director of the Executive Master in Marketing & Sales (EMMS) from 2006 to 2011, Manager of the catalogue courses of Marketing Area from 2000 to 2006, Director of the Master in Marketing & e-Commerce MiMeC from 2000 to 2003. She carried out research and training projects with some of the most important Italian and international companies.
Her researches focus on three key areas: retail management, of which she has explored many aspects such as category management, assortment management, loyalty cards and loyalty networks.
The second area relates to marketing: brand management, sales promotion, kids’ marketing, consumer shopping behaviour, multichannel customer management. She was also in charge of branding and destination management.
She is the author of numerous essays and articles concerning the topics she deals with.
Her work has been published in important journals such as Psychology & Marketing, Annals of Tourism Research, European Management Journal, International Review of Retail, Distribution and Consumer Research, International Journal of Management and Marketing Academy, International Journal of Tourism Research, International Journal of Hospitality Management, Italian Journal of Marketing.
In 2021 she won the best paper of the SIM Conference, in 2020 she won the Best Paper Award of Psychology & Marketing, and in 2007 she won the award for best article in the journal Mercati e Competitività.
She is a member of the editorial board of Journal of Retailing and Consumer Services, International Journal of Marketing and Management and Italian Journal of Marketing.
She was Visiting Professor at many international universities such as the Savoie Mont Blanc University and the Autonomous University of Barcelona, and Visiting Scholar at Harvard Business School and Arizona State University.
At the Valle d’Aosta University, she was Director of the Department of Economic and Political Sciences from 2009 to 2016.She is a founding member of the International Place Branding Association (2016).
She is currently a member of the Board of Directors of Colorificio San Marco S.p.A. (industrial paints division).